Here is an example of a description tag:Ĭontent Marketing What Is Google’s Keyword Planner Good For? In fact, the meta description tag accounts for about 10 percent of your overall page score. The description text includes html meta keywords google and has a strong impact on your organic search traffic as this is your website’s first impression with online users and serves as somewhat of an ad that you do not have to pay for. Users will see your page description on the SERP and decide whether or not to click through to your website. The description tag (
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Title tags account for up 15 percent of your website’s overall page score so it is important to not only include them, but also follow the best practices in creating and implementing them and knowing how to separate keywords in meta tag titles
The search engines will look at your page title to determine if the keywords typed by online searchers are relevant to your website page. When creating your title tags with meta tags keywords, use contextual keywords and modifiers like “Tips,” “Buy,” and “How to.” If your website page includes a list, include the number in the title tag, such as 9 Tips… You also can use long-tail keywords in the title tags. For example, you may use phrases like “25% off” or “Money-Back Guarantee” in your title tag. Because people often do not read every word and scan text, the pipe sign provides an opportunity to visually separate words and call attention to important information. The pipe sign is a helpful tool in providing visual division in a sentence. Primary Keyword – Secondary Keyword | Brand Name or Offer Title tags should be formatted in the following manner with search meta keywords: It is important to understand not only what keywords to include in your title tag, but also how to separate keywords in meta tag titles. The image below shows a couple examples of title tags: Title tags are used by not only search engines, but also web browsers and social networks. Title tags are used by all major browsers including Safari, Chrome, Microsoft Explorer, and Firefox and it is imperative to have them for SERP rankings. The title tag is displayed in the browser tab so your website visitors will see the information.
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Title tags are the first HTML code snippet that search engines look for to provide context and information to your potential website visitors. To clear things up, title tags are technically not meta tags, but instead, they are part of the page title elements however, they are so frequently referred to as part of the meta tag elements that most people believe they are meta tags. It is important to understand what meta tag keywords and how they are used appropriately and correctly for optimal organic search traffic. Without the following meta tags, a search engine will likely never see your website and online searches will not render your website among SERPs. The following meta tags are essential in any comprehensive SEO strategy.
Meta tags also tell your website visitors more about the page, but the actual code snippets are not visible to website visitors unless they check the source code.
Meta tags are HTML code snippets that describe your website page to search engines so they can crawl your page and index the content appropriately. Search meta keywords help search engines see your website and display a link to your website page on the search engine results page (SERP).įACT: 43% of people click on a given result, solely based on the meta description. There are several types of meta tags so understanding their proper and appropriate use is essential in a successful SEO strategy.
Achieving optimal visibility in search results and attracting the most online traffic requires a solid search engine optimization (SEO) plan and implementation.
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